THE
BEGINNING
OF END
The marketing campaign "Discover the Reality Behind The Last of Us" aims to promote the series on social media in a unique way. It begins by introducing the mysterious Cordyceps fungus from the series as a real phenomenon. It then involves influencers to reveal its connection to the series. Mycology experts provide authenticity, and the key message emphasizes that the series is the only way to experience the Cordyceps. This cohesive and exciting narrative combines fictional and real elements to engage the audience and build anticipation for the premiere on HBO Max.
Información que cura. 🍄
A bunch of influencers and specialists in distributing information on social media in an entertaining way came together to "alert", inform and "de paso", invite to the followers to not miss who and how caused the apocalypse in #TheLastOfUs.
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LATAM
https://lnkd.in/gKVNdigA - @Leosrobot
https://lnkd.in/gGfqjJbJ - @preguntalealbiologo
BRA
https://lnkd.in/gJBfF47p - @anacnd
https://lnkd.in/gqriU-wg - @biomesquita
LATAM
https://lnkd.in/gKVNdigA - @Leosrobot
https://lnkd.in/gGfqjJbJ - @preguntalealbiologo
BRA
https://lnkd.in/gJBfF47p - @anacnd
https://lnkd.in/gqriU-wg - @biomesquita
© HBO MAX | CREATIVE SERVICES
Brand: HBO Max | Marketing Director: Juán Solá | Brand Manager: Luisa Tobón | Social Media Manager:Luisa DalMas
ECD: Carolina Grau | CL: Noé Segovia| CW: Laura Olivi| AD: Noé Segovia
Brand: HBO Max | Marketing Director: Juán Solá | Brand Manager: Luisa Tobón | Social Media Manager:Luisa DalMas
ECD: Carolina Grau | CL: Noé Segovia| CW: Laura Olivi| AD: Noé Segovia
Role: Creative direction and co writer.
